![]() The principle behind AR face filters is that they use artificial intelligence technology to scan a person's face and then apply a mask to it. The first filters appeared on Snapchat, and then this trend was picked up by other social networks, such as Instagram, Facebook and Tik-Tok. What you need to know about face filters: the wonders of augmented reality Let's try to understand in more detail in the content of this article. And it's not as difficult as it might seem at first glance, you do not have to invest a lot of money in development. You can create your own mask with the help of face filter SDK. What does all this say for business? It's very simple: users like masks and they actively use them, so by creating your own filters, it is possible to attract the attention of the audience. Meanwhile, millions of users regularly apply them for completely different purposes: some want to look better in the frame, others like to change the image, and some, in turn, take it solely as entertainment.
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June 2023
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